First off let me just say this is the dumbest debate in the world, the people who have a problem with the commercials are the ones setting black people back. #imjussayin
I can't understand for the life of me what the problem is with these commercials. I think the commercials are cute and smart on Kmart's behalf.
Kmart has come under fire for their commercials that are currently in circulation. A kids rap group named the Da Rich Kidzz from Minneapolis, ranging from ages 10 to 13 are seen rapping in the video about the clothes and the available selection for back-to-school.
Da Rich Kidzz are a kids rap group from the Minneapolis area. they are apart of the after school program sponsored by the YMCA called Beats and Rhymes. All the songs in every commercial are songs that the kids themselves wrote.
The Founders of the Beats and Rhymes program are Matt Kjorstad and a 7th grade artist Dameon Jones. They sat down with MSNBC's Craig Melvin and talked about the program:
But there are those who posted support for the ads:
YouTuber Dyverse said:
"A lot of our young people love hip-hop, love music. This is a chance for young people, like Dame, to get into the studio and work with incredible staff everyday."But not everyone is as enthusiastic about the commercial as Kmart and its supporters. Comments on their YouTube page for the video suggest that people are outraged by the commercial. For instance a YouTube user named djokawar wrote:
"This commercial sets black people back about 100 years. This black criminal subculture that has become mainstream is the worst thing for the black people."WTF? Are you serious? 100 years? GTFOH!
But there are those who posted support for the ads:
YouTuber Dyverse said:
"I love this so creative."
YouTuber Justusfive1 said:
"How are people mad because of a commercial i swear people have no lives at least their talking about school an not drugs,guns,a**, an loads of money their talking about clothes for school an a damn bus i swear people are never satisfied smdh"The Grio's managing editor Joy Ann Reid join a conversation that was had on MSNBC Thomas Roberts that discussed Kmart's re branding strategy (and I'm paraphrasing here) but here's a compilation of what was said:
"These kids are rapping about school clothes, their school bus, and their lockers, not thug language. This is how kids talk everyday whether they are Black, White, Asian, Hispanic, doesn't matter. This is mainstream pop culture."
